While Address Line 2 is never the sole reason shoppers leave sầu before buying, the friction it creates can certainly be a factor in the decision.
The proper use of Address Line 2 fields on forms
When configuring the address entry part of an online form, we’ve sầu found it wise to lớn refer back lớn the UX design rule quoted earlier: Always seek to remove sầu friction; never khổng lồ create it.
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Typical advice for your address info is khổng lồ look at your customer base và determine the information most of your shoppers need to enter, then focus on optimizing your forms for those users.
If 80 percent of the people you sell lớn don’t require Address Line 2, does that mean you should vị your best to lớn drive sầu away the other trăng tròn percent?
At The Good, our team believes all customers should be served at a high level. While your decisions should certainly be informed by your particular audience, you’ll want lớn make your forms easy to lớn use for all of your prospects, not just some of them.
We’ve studied best practices for the Address Line 2 field from every angle. When the smoke clears, your choices are really only two plus a hybrid:
Use special descriptive copy to lớn guide the visitor through the formHide Address Line 2 initiallyUse a combination of the above sầu two methods
The worst thing you can vị is include a field for Address Line 2 and expect the visitor will figure it out alone.
Standard best practices for Address Line 2
First, we’ll cover the advice normally given for Address Line 2. Then, we’ll suggest a better way.We’ve already mentioned the first, but we’ll list it again và amplify a bit:
Look carefully at your current mailing danh sách. What fields does your audience most need? What would the optimum size for your best prospects look like? Use this data to inkhung your chosen layout, but not to dictate it.Consider hiding Address Line 2, but providing a way for it lớn expvà when needed. The user could cliông chồng a “more space needed” button, or only exp& the field when it’s detected that their address likely requires further details (apartment number, building, floor, etc).Make sure your visitors understvà Address Line 2 is optional. One good way to bởi vì that is lớn put an obvious notice there “This field is OPTIONAL.”Include instructions on the form.
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It’s helpful to provide examples of the information that should go in each field.Never label the Address fields as “Address 1” và “Address 2.” That’s a confusion trap. Including “Line” in the term (Address Line 2) is a minimum requirement. Leave sầu no doubt about what should go in each field.
The best way to prsự kiện Address Line 2 confusion, though, may be khổng lồ stop using the term altogether.
Here’s a two-fold tactic you can implement and test:
Include a separate field for each piece of information your audience will most likely need, based on the fields your customers have sầu historically used.Rather than naming the spillover field “Address Line 2,” try “Additional Shipping Info,” or “Additional Address Information.” The main thing is that you provide accurate, clear, & appropriate labeling khổng lồ explain exactly what should go in each field.
Let’s look at some examples.
How to lớn effectively use the Address Line 2 field
Notice (below) that Amazon opted to drop Address Line 2 designation altogether. The field is still there, but only the descriptive sầu labeling is shown. This is an excellent way khổng lồ lay out the form.
Amazon doesn’t designate the spillover field as “Address Line 2.” cảnh báo the inside field instructions lớn help prsự kiện confusion. Source: Amazon.com
L.L. Bean opts to lớn use Address Line 2 with the “optional” designation. The descriptive sầu copy above the Address field is helpful, but do you see how this type of layout gives more room for confusion than does the Amazon method? Source: L.L. Bean
Bolt has a great solution for clearing up any Address Line 2 issues you may be experiencing in your checkout process. First, they opted khổng lồ label the Address Line 2 field as “Apartment, building, floor (optional)” which immediately lets the user know what that field is meant for.
Bolt has created a responsive sầu checkout size that eliminates any Address Line 2 confusion.
Second, they added the ability khổng lồ detect when a customer is likely missing an apartment number through an address verification service. If it’s detected that the customer will likely be required to provide an apartment number, the field is expanded và asks the customer to lớn verify that there isn’t an apartment number associated with their address.
We’ll forego embarrassing anyone needlessly and not display any bad examples of Address Line 2 deployment. Having read this article, you’ll notice examples – both good & bad – more often, and you can use them to lớn learn more about the possibilities.
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What bởi your address size fields look like?
Have sầu you taken a look at your size fields lately? Have you included certain fields just because everyone else does? Do your visitors understvà which information khổng lồ include?
While we don’t have sầu the final answer for everyone, it’s important khổng lồ take a closer look at your Address Line 2 và other size fields with an eye toward greater usability.
Are you removing friction?
Have sầu more questions about address forms or other khung usability? Leave us a comment!
Chuyên mục: CÔNG NGHỆ